The thing is, 21 days of being Twitter, Facebook and LinkedIn free, has given me a new perspective on how much we rely on these tools to keep us informed, carry our news and generally stay in touch. We're so keen to define ourselves as B2C or B2B that we've forgotten the subtle art of H2H (human to human).
I'm rediscovering the joys of talking to people on the phone rather than texting them. Buying things in store rather than on line. For some this may seem like stepping back in time, but for my Generation X it's a revision course in communications. It's how marketing all began, how brands were originally built and how I suspect the world has always worked, for those wealthy enough to enjoy personal service.
It might even be time to start writing letters again ......
